Analyze competitors to improve SEO performance

 Destroying competition is killing intelligence" If it is easy to think of its misdeeds, let us rather recall its benefits! Competition can indeed be a beneficial factor insofar as it

- prevents complacency

- encourages innovation

- pushes us to do better, moving from sales to customer satisfaction

You can also perform a competitive Benchmark, especially in SEO before launching your own campaign.

Understanding who our competitors are and how they operate allows us to better understand what our goals should be and reveal our shortcomings.

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  1. Why analyze your competitors?

SEO competition analysis is essential. It provides information on the strategies used in our industry. We can thus identify the opportunities available on the market as well as the possible weak points of our SEO strategy.

Identifying key competitors is essential before starting an SEO campaign. This allows you to better understand the market and discover the SEO approaches of the different competitors. We learn a lot from the analyzes of their strengths / weaknesses, site architectures, backlinks or even their social strategies.

The information drawn from the benchmark helps to prioritize the tasks to be carried out. By knowing where our competitors dominate and where they are less present, we will be able to determine the level of difficulty and thus the resources to be allocated.

  1. How to target your main competitors?

Remember that Online and Offline competitors are not always the same. Your main SEO competitors are those who appear on the first search page with the keywords you are targeting, whether or not they are direct competitors to your business in terms of sales.

If you operate in multiple businesses, you may even have separate lists of competitors for each service you offer.

To find your competition, you can make your key queries on a search engine and spot the most returning ones too. You can also use the excellent SemRush tool . Just enter your own domain name, scroll down to the “Top Organic Competitors” section.

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Other tools like SpyFu allow you to determine your website's organic competitors based on the number of SEO keywords your domains have in common. Knowing who ranks for the same set of keywords can help reveal an unfamiliar competitor.

  1. What are the key points to check?

 - Evaluate the difficulty of keyword competition

Before embarking on Netlinking campaigns, it is wise to assess the strength of your competitors in SEO.

Use the competitive analysis tools at your disposal and analyze the total power of your competitors' domain:

- Domain authority.

- Domain and age of the domain.

- Indexing in search engines.

- Backlink data.

- Traffic volumes.

- Social signals.

Write down the information and look for weaknesses that you can use to your advantage 😉

The higher the difficulty of a target competitor, the stronger its referencing, which often leads to the mobilization of more resources.

Focus on competitors with low overall scores for leading keywords.

 - Dig into Backlink Profiles

Just like with keywords, your biggest opportunity is the backlink gap.

Dissecting your opponents' link profiles is a great way to research new quality link opportunities.

Once again, feel free to use adequate tools for this step.

For example, you can use Open Link Profiler which is a free tool for analyzing external links or Open Site Explorer gives various indicators, in particular the “Page Authority” and the “Domain Authority” of the source of each link.

Conclusion:

Competitive Benchmarking should not be neglected when implementing the SEO strategy.

This process can help you strategically build unique SEO campaigns.

For personalized support, you can count on the SEO Company in Lahore teams. We can perform competitive audits and offer profiles for the operational management of your SEO

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